Portfolio

The intent of the artifact was to visually communicate supplying clean water where it is at little or no access in certain countries. The audience is Southeast Asian countries and those capable enough to make a change. In this particular project, one requirement was to examine the use of color internationally. Red saturated hues means prosperity in this region, and green means health and cleanliness.

The overall concept entails capturing the attention of viewers to read the copy and volunteer. I sought to achieve this by first creating a focal point of the core subject-water. Using the element of form, I shaped it like a water drop. I then made sure I used a high contrasting color of white to start the text objects. Using visual hierarchy, I made the title large and gradually reduced the font size as the viewer’s eye descended the poster. I used repetition and line with the diagonal strokes in the corners. I repeated that same shape as a rule in the bottom paragraph. Using imagery, I supplied the poster an image of food gatherers of that region but applied a green overlay to lower its stack in the visual hierarchy. Because I used scale to make the drop very large the message I am trying to convey is the abundance of clean water that can be available with the help of volunteers. I feel it meets the audience’s requirements in that it states the mission and gives a call-to-action. A unique aspect of the design is the visual interest effect of glass I applied to the drop. I showcased my skills and abilities as a designer by strategically placing the visuals and text and keeping everything organized while emphasizing crucial points in the messaging. The feedback I got from users was that it was spot-on, and I would not make any further changes.

The intent is to get viewers to help others by donating foods and volunteering their time at organizations that feed the hungry. The audience is those that can supply foods and those that can prepare meals. The design needed a storyboard style content that progressively explained the cause and ended with a CTA button to sign up to help. The design brief from the client gave me the images, colors, and typefaces.

My rationale was to create an eye-striking ad that would pause a viewer and guide them to read the content. I used font-pairing with the title heading and body copy. With organic shapes and not geometric ones I attempted to convey a tone of “natural” which foods that are grown, are organic. I used the element of line also and made it flowing and organic. Color-all the colors are food colors (the purple is eggplant).

The overall concept is to display two images of people first and lastly the solution with a food image and that it takes the viewer to help achieve the mission. There is high contrast with all the object throughout the design and this along with the fore mentioned techniques makes the artifact effective. A unique aspect of the design is inclusion. The company wanted racial diversity and varying age groups displayed. I showcased my skills with proper alignment of objects and brand consistency (with all the cards looking different and the logo staying the same) in the three cards, and each card has the two primary color of the company-purple and green. This artifact went through many iterations, thus there is not any need for updating.

design configuration prototype. The intent of this artifact was an intra-office collaboration with a novice designer and to assist her with the UX and UI elements. The audience for this design was savvy investors and people looking to save for the future. It needed to showcase “ease-of-use” and achieving the goals of the personas given. Someone seeking debt relief. Another buying a home, and another needing to be educated on how to invest. Plus, be visually appealing. The overall concept was to teach the novice designer how improving the user experience will in kind improve the user interface. With the five sections required, the design meets the audience needs in that with clear headings and buttons, they can achieve the goals previously stated. With the implementation of proper branding, imagery, and structure, the design says-You can trust this company with your money.

I used the principles of alignment and repetition with the cards and rectangular elements of the design. With “type” I use font pairing. Negative space was applied along the edges for breathing room. Emphasis was use with the black colored elements plus that achieved contrast. This represents my best work in that I considered the user first in every decision and made sure the user experience was not frustrating and still made the user interface pleasant to look at. I display my skills and ability as a designer in that, though I used an underling grid, it would take an involved study or a trained eye to see it. This also made the phone version easily to be configure due to the “box model.” If there were any updating, it would be to use Lorem Ipsum or real copy to replace the lines for the body copy. This would make the design high fidelity.

advertisement for a local restaurant on a subway car or bus. The audience is young urban citizens and those also concerned about food accessibility. It needed to show the restaurant’s location, a QR code to the menu, type of cuisine and price point, plus a reference to helping those that are poor. In addition, diversity. The overall concept for this design is that when a viewer is standing or sitting in a subway car the text will still be readable from that distance, and they will surmise from the copy the fresh and contemporary dishes the restaurant has to offer. The Gen Z targeted audience for this design will resonate with the images of diversity and their interest in sustainability. The message sent is, “We know what you want out of a modern dining experience.” Although not evident, there is minimalism in this design. Without the low transparency food background, there are few elements. I used the logotype of the company “Focus” and placed a rule(line) over each image, just as there is a line over the “O” in Focus. This also makes my design unique because I used the logotype’s “O” in the QR code. I used my skill and abilities as a designer, my using a muted color palette and choosing no-nonsense black and white text. This also configures to the target audience’s preferences. This was my final revision.

is to a social media company with a guide to adhere to consistent branding across any designs they may create in the future. The audience is the company’s stakeholders and present or future internal design employees. To be effective the guide needed to supply the logo and its appropriate usage, colors, typography, audience, competitor research, tone, voice and messaging of the company. Plus, placement of the elements on images, and social media size dimensions. The overall concept is to provide a document that can even be printed so that the workflow for present or future design employee be faster and all can create consistent branding. This guide provides all the required objects to achieve this goal. This guide communicates professionalism in that facts from the design brief and input from anyone with a vested interest were incorporated. With this document, I intuitively used the principles of design in alignment with the copy and visual hierarchy of headings and subheadings. One unique aspect of the logotype with the mark is that I took a mark shape and made it part of the “B” in the Blaze word. I showcase my design skills by designing this guide with clear, readable copy and organizing it with a table of content. If I were to revise this guide, I would consult the company and suggest two more secondary color. As of now, they just have the two. This would provide my flexibility for creatives.